I'm giving TikTok its own page. And I'm also starting to build out a page of interesting series concepts.
Vox: How China is changing Hollywood
Interesting example of using social techniques, coupled with feature-style story structure, to drive a longer social video.
Quartz: The Millennial Whoop
Sound is essential to this one, but again, see how social storytelling techniques are used.
The Economist: Rwanda’s Eternal President
Great example of how you can tell a complete story in just a few minutes.
World Economic Forum: Forest Bathing
The video we set out to beat…
World Economic Forum: 2 Billion Trees in Pakistan
Mail Online: Daddy & Baby dance classes
Emotional heart-string tugging…
Nearly a good example of how to make a speech work on social — but it needed tighter editing.
Tasty: Cheesburger onion rings
Tasty (part of Buzzfeed Entertainment) are just masters of consumer social video
Insider: Underwater case for your phone
Nice tech review in 60 secs
This doesn't quite work. Think about why.
WEF: Wind Turbines
Quartz: Instagram your food
Sky News: Inside the Congo mines that exploit children
Long and serious subject matter. But very effective.
BBC: Meet the millenials fighting food waste
Last updated: 20th June 2018
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