Vox: How China is changing Hollywood

Interesting example of using social techniques, coupled with feature-style story structure, to drive a longer social video.

Quartz: The Millennial Whoop

Sound is essential to this one, but again, see how social storytelling techniques are used.

The Economist: Rwanda’s Eternal President

Great example of how you can tell a complete story in just a few minutes.

World Economic Forum: Forest Bathing

The video we set out to beat…

World Economic Forum: 2 Billion Trees in Pakistan

Mail Online: Daddy & Baby dance classes

Emotional heart-string tugging…

LAD Bible: How to change the world

Nearly a good example of how to make a speech work on social — but it needed tighter editing.

Tasty: Cheesburger onion rings

Tasty (part of Buzzfeed Entertainment) are just masters of consumer social video

Insider: Underwater case for your phone

Nice tech review in 60 secs

The Economist: Sexual Harrasment

This doesn't quite work. Think about why.

WEF: Wind Turbines

WEF: Contact Lenses

Quartz: Instagram your food

Last updated: 31st March 2018

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