Vox: How China is changing HollywoodInteresting example of using social techniques, coupled with feature-style story structure, to drive a longer social video.
Quartz: The Millennial WhoopSound is essential to this one, but again, see how social storytelling techniques are used.
The Economist: Rwanda’s Eternal President
Great example of how you can tell a complete story in just a few minutes.
World Economic Forum: Forest Bathing
The video we set out to beat…
Mail Online: Daddy & Baby dance classes
Emotional heart-string tugging…
LAD Bible: How to change the world
Nearly a good example of how to make a speech work on social — but it needed tighter editing.
Tasty: Cheesburger onion rings
Tasty (part of Buzzfeed Entertainment) are just masters of consumer social video
Insider: Underwater case for your phone
Nice tech review in 60 secs
The Economist: Sexual Harrasment
This doesn't quite work. Think about why.
WEF: Wind Turbines
WEF: Contact Lenses
Quartz: Instagram your food
Sky News: Inside the Congo mines that exploit children
Long and serious subject matter. But very effective.