Interesting Social Video Examples

Table of Contents

I'm giving TikTok its own page. And I'm also starting to build out a page of interesting series concepts.

Vox: How China is changing Hollywood

Interesting example of using social techniques, coupled with feature-style story structure, to drive a longer social video.

Quartz: The Millennial Whoop

Sound is essential to this one, but again, see how social storytelling techniques are used.

The Economist: Rwanda’s Eternal President

Great example of how you can tell a complete story in just a few minutes.

World Economic Forum: Forest Bathing

The video we set out to beat…

Mail Online: Daddy & Baby dance classes

Emotional heart-string tugging…

Tasty: Cheesburger onion rings

Tasty (part of Buzzfeed Entertainment) are just masters of consumer social video

Insider: Underwater case for your phone

Nice tech review in 60 secs

WEF: Wind Turbines

WEF: Contact Lenses

Quartz: Instagram your food

Sky News: Inside the Congo mines that exploit children

Long and serious subject matter. But very effective.

BBC: Meet the millennials fighting food waste

Back to the social video resources

Featured Posts

Avoiding the TikTok trap

A horror image of people being zombified by a phone with TikTok on the screen.

Post-Twitter death-match update: Pebble is down. Who’s next?

The Twitter bird looks at a decaying Pebble.

The next few years will be a great time for journalism innovation

A journalist bursting with ideas deep in the woods

Twitter’s decline has birthed a new social ecosystem

Threads: first impressions of Meta’s new Twitter competitor

A Twitter-like bird, entirely made out of sewing thread

Digital News Report 2023: the social challenge for audience growth

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.