blogging Premature Blogging Death Notice #357 Why do people keep trying to declare that blogging is dead? Adam Tinworth Oct 12, 2021 1 min read
climate crisis Making climate crisis journalism better: the launch of the Oxford Climate Journalism Network We need to get better at integrating the impact of the climate crisis into all our journalism. And a new initiative from the Reuters Institute should help. Adam Tinworth Oct 12, 2021 2 min read
audience strategy Why did some publishers gain traffic from the Facebook outage? Despite many publishers using Facebook to attract readers, some sites saw a boost from the extended outage last night. And some took a hit. Here's why. Adam Tinworth Oct 5, 2021 5 min read
facebook Single point of (Facebook) failure Facebook has wiped itself, WhatsApp and Instagram off the internet. And the longer they stay down, the more some publishers will be suffering… Adam Tinworth Oct 4, 2021 4 min read
video I miss deadlines. Would you? Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat. Adam Tinworth Sep 21, 2021 5 min read
stress Stress and burnout in post-pandemic journalism The summer's nearly over, and as people return to their desks, we need to start asking ourselves some hard questions about how hybrid working will change our working lives. Adam Tinworth Sep 8, 2021 7 min read
Weekly Digest: the calm before the crisis A week's worth of useful reading on audience strategy and online publishing. Plus a pretty photo at the top. Bonus. Adam Tinworth Aug 12, 2021 4 min read
Marcus Rashford, The Spectator hoax and the power of confirmation bias For a story we know next to nothing about for sure, a Spectator piece that was never published has occupied a huge amount of media attention. Adam Tinworth Aug 6, 2021 6 min read
Members only links Lunchtime links: subs, Google News and the problem with Wikipedia It must be the silly season. LinkedIn is getting into subs? Plus some useful stuff on Google News and a critical look at the media/Wikipedia intersection Adam Tinworth Aug 2, 2021 4 min read
twitter Twitter Social Distancing I’m stepping back from Twitter for a month or so. Here’s why. Adam Tinworth Aug 2, 2021 2 min read
digital journalism Are you tempted by shiny things syndrome? Are we letting ourselves get distracted by cool new formats, rather than doing the really hard work of rethinking our journalism for the post-digital age? Adam Tinworth Jul 23, 2021 3 min read
newsletters Newsletters: problems, potential and pop-ups Oh, god, look. It's another post about newsletters. Run. Run while you still can. Adam Tinworth Jul 22, 2021 5 min read
twitter Fleets were fleeting, and there's a lesson in that Twitter's clone of the Stories feature lasted less than a year. That should serve as a warning to those who love jumping on the early adopter train. Adam Tinworth Jul 14, 2021 4 min read
newsletters The four things that define a good newsletter Illustrated by explaining just how crap my own newsletter is. Adam Tinworth Jul 12, 2021 3 min read
audience development Why audience strategy is vital for any publisher Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions… Adam Tinworth Jul 1, 2021 4 min read
Members only links Five articles you need to read this morning Because procrastination and coffee are what the morning is made for, Adam Tinworth Jul 1, 2021 3 min read
digital news report Digital News Report 2021: a good crisis for the media? Four European journalists discuss the findings of the latest edition of the annual research into news, and how it compares with their own titles' pandemic experiences. Adam Tinworth Jun 23, 2021 6 min read
Paid members only SEO The big shift in SEO Search has changed more in the last few years than in the previous decade. It's time to shift your thinking. Adam Tinworth Jun 22, 2021 2 min read
Members only audience engagement A feast of audience engagement reading Now just watch me justify that headline in the first par… Adam Tinworth Jun 22, 2021 7 min read
newsletters Apple closes down open rate tracking Apple is taking aim at one of the key newsletter metrics with software updates coming this autumn. Adam Tinworth Jun 8, 2021 3 min read