Weekly Digest: the calm before the crisis
A week's worth of useful reading on audience strategy and online publishing. Plus a pretty photo at the top. Bonus.
Marcus Rashford, The Spectator hoax and the power of confirmation bias
For a story we know next to nothing about for sure, a Spectator piece that was never published has occupied a huge amount of media attention.
links
Lunchtime links: subs, Google News and the problem with Wikipedia
It must be the silly season. LinkedIn is getting into subs? Plus some useful stuff on Google News and a critical look at the media/Wikipedia intersection
digital journalism
Are you tempted by shiny things syndrome?
Are we letting ourselves get distracted by cool new formats, rather than doing the really hard work of rethinking our journalism for the post-digital age?
newsletters
Newsletters: problems, potential and pop-ups
Oh, god, look. It's another post about newsletters. Run. Run while you still can.
X (Twitter)
Fleets were fleeting, and there's a lesson in that
Twitter's clone of the Stories feature lasted less than a year. That should serve as a warning to those who love jumping on the early adopter train.
newsletters
The four things that define a good newsletter
Illustrated by explaining just how crap my own newsletter is.
audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…