The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
With the perception that social and search traffic is on the slide, what should audience teams do now?
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
