audience strategy
Report the Ukraine war – but give people an escape route from relentless horror Paid Members Public
The war in Ukraine is understandably dominating the headlines. But can we report the conflict well and show empathy for readers?
Why did some publishers gain traffic from the Facebook outage? Paid Members Public
Despite many publishers using Facebook to attract readers, some sites saw a boost from the extended outage last night. And some took a hit. Here's why.
Single point of (Facebook) failure Paid Members Public
Facebook has wiped itself, WhatsApp and Instagram off the internet. And the longer they stay down, the more some publishers will be suffering…
