branding
The Lad Bible aims to grow up a little Paid Members Public
The Lad Bible is gradually de-ladding itself [http://www.thedrum.com/news/2016/11/17/the-lad-bible-working-big-rebrand-it-redefines-the-meaning-lad] : > “[When it started] The Lad Bible was a 14-year old kid that had just discovered porn,” said the publisher’s junior creative strategist Jordan Schwarzenberger. “But what is amazing is that it has
Makes pennies, destroys brands Paid Members Public
> Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P [https://t.co/nFEm7mNA5P] — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 [https://twitter.com/JasonHirschhorn/status/675768830484873216?ref_src=twsrc%5Etfw] There are good and bad varieties of these “news
Will AuthorRank atomise your publishing brand into individual journalists? Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/02/flipchart-funster.jpg] I’ve just finished another session of my SEO for Journalists [http://www.journalism.co.uk/seo-for-journalists/s336/] course, run via journalism.co.uk. I love running this course – not only do I get paid for it
TED's spinning beachball of death Paid Members Public
Interesting that the TED Talk format has now become so established that it’s capable both of subversion (as above) and [use for advertising](http://www.onemanandhisblog.com/archives/2012/02/ted_talk_from_the_year_2023.html). The format is, in effect, the brand.
Twitter account ownership, logic lessons and what the BBC really lost Paid Members Public
Did Laura Kuenssberg take 60,000 followers away from the BBC?
The new trusted sources Paid Members Public
Really nice summation of the problem with the “people will always turn to trusted brands” idea [http://www.themediabriefing.com/article/2010-10-29/the-future-of-publishing-like-minds] that many people in traditional media companies cling to as their hope for survival: > The community gathers around its self-created experts, and with little cost structure
#media140 : The Survivors' Club Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2009/10/4049154983_7656f8d1fd.jpg] I’m uncomfortable with some of this panel’s message. There seems to be a distinct undertow of “how do we control the message through Twitter. The examples we’re being given seem to be using
#media140 : Can you change a brand in 140 characters? Paid Members Public
…and the panel seem to be talking around it rather than at it. And we’re on to mobile instead.And Scott has twittered a picture of us all. The excitement.Nuria Garrido from BA (@ng01): Social media gives you the revenue potential. You can’t segment your audience on
