TED's spinning beachball of death

Adam Tinworth
Adam Tinworth
Interesting that the TED Talk format has now become so established that it’s capable both of subversion (as above) and [use for advertising](http://www.onemanandhisblog.com/archives/2012/02/ted_talk_from_the_year_2023.html). The format is, in effect, the brand.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.