branding

The Lad Bible aims to grow up a little Members Public

The Lad Bible is gradually de-ladding itself [http://www.thedrum.com/news/2016/11/17/the-lad-bible-working-big-rebrand-it-redefines-the-meaning-lad] : > “[When it started] The Lad Bible was a 14-year old kid that had just discovered porn,” said the publisher’s junior creative strategist Jordan Schwarzenberger. “But what is amazing is that it has

Adam Tinworth
Adam Tinworth
branding

Makes pennies, destroys brands Members Public

> Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P [https://t.co/nFEm7mNA5P] — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 [https://twitter.com/JasonHirschhorn/status/675768830484873216?ref_src=twsrc%5Etfw] There are good and bad varieties of these “news

Adam Tinworth
Adam Tinworth
branding

TED's spinning beachball of death Members Public

Interesting that the TED Talk format has now become so established that it’s capable both of subversion (as above) and [use for advertising](http://www.onemanandhisblog.com/archives/2012/02/ted_talk_from_the_year_2023.html). The format is, in effect, the brand.

Adam Tinworth
Adam Tinworth
branding

Twitter account ownership, logic lessons and what the BBC really lost Members Public

Did Laura Kuenssberg take 60,000 followers away from the BBC?

Adam Tinworth
Adam Tinworth
BBC

The new trusted sources Members Public

Really nice summation of the problem with the “people will always turn to trusted brands” idea [http://www.themediabriefing.com/article/2010-10-29/the-future-of-publishing-like-minds] that many people in traditional media companies cling to as their hope for survival: > The community gathers around its self-created experts, and with little cost structure

Adam Tinworth
Adam Tinworth
branding

#media140 : The Survivors' Club Members Public

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2009/10/4049154983_7656f8d1fd.jpg] I’m uncomfortable with some of this panel’s message. There seems to be a distinct undertow of “how do we control the message through Twitter. The examples we’re being given seem to be using

Adam Tinworth
Adam Tinworth
branding

#media140 : Can you change a brand in 140 characters? Members Public

…and the panel seem to be talking around it rather than at it. And we’re on to mobile instead.And Scott has twittered a picture of us all. The excitement.Nuria Garrido from BA (@ng01): Social media gives you the revenue potential. You can’t segment your audience on

Adam Tinworth
Adam Tinworth
branding