Makes pennies, destroys brands

Adam Tinworth
Adam Tinworth

Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands.

— Jason Hirschhorn (@JasonHirschhorn) December 12, 2015

There are good and bad varieties of these “news from our partners” ad boxes. The bad ones are very, very bad indeed. If a site is using the bad ones, they don’t respect you, the reader, at all. And that’s useful information.

brandingbusiness modelsmonetisationpublishing strategyreputation

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.