The new trusted sources
Really nice summation of the problem with the “people will always turn to trusted brands” idea that many people in traditional media companies cling to as their hope for survival:
Andrew Davies, co-founder of Idio, hits the nail on the head here (and the whole article is worth a read). Yes, people will turn to trusted brands – but those brands will often be people rather than the traditional media brands of the past. And there will be a whole range of trusted sources, from friends, through to industry experts. The question is: can you build a business out of a group of trusted individuals?
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