Really nice summation of the problem with the “people will always turn to trusted brands” idea that many people in traditional media companies cling to as their hope for survival:
Andrew Davies, co-founder of Idio, hits the nail on the head here (and the whole article is worth a read). Yes, people will turn to trusted brands – but those brands will often be people rather than the traditional media brands of the past. And there will be a whole range of trusted sources, from friends, through to industry experts. The question is: can you build a business out of a group of trusted individuals?