financial times
Case Studies: Media success in the AI era Paid Members Public
Some publications thrive by concentrating on content, others by harnessing AI. Learn from publications from the Racing Post to the Financial Times.
The future of newsletters Paid Members Public
The newsletter boom of the last few years shows no sign of abating. What's next for this critical auidnce tool, asked a panel at news:rewired.
The Financial Times: Telling the climate crisis story in video Paid Members Public
Video lives outside the FT paywall, and give the team the chance to reach people they normally wouldn’t. But they have to use an unusual ingredient: emotion.
How the Financial Times measures quality reads Paid Members Public
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
FT gains subscriptions from Brexit paywall drop Paid Members Public
The Financial Times dropped its paywall over the Brexit weekend, deeming it important enough to give full access to its journalism. The result? A subscriptions surge [http://digiday.com/publishers/ft-drove-digital-subscriptions-sales-600-percent-brexit-weekend/] . > In fact, the FT saw a 600 percent surge in digital subscriptions sales over the weekend (compared to
The FT's struggle are a harbinger of print's assassin: advertisers Paid Members Public
The Financial Times Discovers That a Paywall Is Not a Panacea [http://fortune.com/2016/04/22/financial-times-cuts/] The Financial Times is going through some financial hard times, and it’s down to print advertising, not the (successful) paywall. Matthew Ingram: > Lamont said in his memo to FT employees
The FT wants its staff to use Facebook all day Paid Members Public
The FT chooses Facebook@Work as its internal social network [http://aboutus.ft.com/2016/03/01/financial-times-to-launch-on-facebook-at-work/#axzz41fI6jBTj] : > We want to provide our employees with a place to interact with each other securely and easily, anywhere in the world. We hope Facebook at Work will help further foster
Comments: commit to them, or get out Paid Members Public
The Financial Times is using comments to engage in a constructive discussion around Brexit [https://www.journalism.co.uk/news/how-the-ft-uses-comments-and-reader-call-outs-to-engage-with-the-audience/s2/a692625/] . Lilah Raptopoulos, community manager at the FT.: > “Creating a hub where it was clear that we were asking and listening really improved the quality of the