marketing

Yes, you can buy an Influencer jacket now Members Public

Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…

Adam Tinworth
Adam Tinworth
influencers

GoPro insists that Dusk White is Black. Or something. Members Public

GoPro is selling a limited-edition of its flagship camera - in Dusk White.

Adam Tinworth
Adam Tinworth
gopro

Is the influencer bubble deflating? Members Public

Is there something rotten in the state of influence?

Adam Tinworth
Adam Tinworth
influencers

Life in the Instagram engagement farming mines Members Public

Here’s a look at life inside the Instagram “influencer” bubble [http://behindthequest.com/instagram-created-a-monster/] — and it’s not pretty: > Unfortunately most of these brands and companies are clueless about the fact that some of these numbers they look at are incredibly inflated by the tricks and shenanigans we

Adam Tinworth
Adam Tinworth
engagement

Where blogging went bad Members Public

“Bangs” (Muireann Carey-Campbell) asks Oh, Blogging, where art thou? [http://www.bangsandabun.com/2017/03/oh-blogging-art-thou/]: > I always thought of blogging as a way to give voice to the little guy (or gal, or non-gender conforming individual). We had a chance to create our own media, to be the

Adam Tinworth
Adam Tinworth
Blogging

All your comments are just marketing fodder Members Public

Adobe has bought comments system Livefyre [http://recode.net/2016/05/03/adobe-acquired-livefyre-more-user-generated-content/] . Has the software-and-services giant suddenly developed a taste for community building? Not so much: > Livefyre, which was initially known for its technology that powers internet comments, now runs a marketing business for big brand clients that

Adam Tinworth
Adam Tinworth
Adobe

Headshot(s): sorted Members Public

It started with a tweet. Actually, that’s not quite true, but it makes a good opening line, so what the hell. And the tweet looked like this: > HEADSHOTS in @londongramer [https://twitter.com/Londongramer?ref_src=twsrc%5Etfw] Book a slot before Christmas! It's 60 pounds

Adam Tinworth
Adam Tinworth
headshots

Just how powerful is "influencer" marketing? Members Public

Talking of “influencers [http://www.onemanandhisblog.com/archives/2015/04/influence-yeah-right.html]“, here’s some very good questions about the use of “influencer” marketing in travel [http://www.travelblather.com/2015/03/influencer-marketing-travel-bloggers.html] : > Out of curiosity I requested the international visitor numbers to Costa Brava on either side

Adam Tinworth
Adam Tinworth
influence