metrics

Entitlement, Page Views and Content Atomisation Members Public

I think, perhaps, that much of this sense of entitlement is rooted in the fact that magazine or newspaper packages conceal the popularity of each item within – people have to buy the whole package, and it’s hard to determine what they read and what they don’t. (Market research

Adam Tinworth
Adam Tinworth
content atomisation

Talking Metrics Members Public

We’re in the first stages of doing some thinking about how to genuinely measure engagement on our sites, and we’re kicking off with a meeting arranged by Mr Rogers [http://engagement101.blogspot.com/]. Mr Cochrane [http://www.whencanistop.com/], our analytics gearhead, is presenting some ideas of what

Adam Tinworth
Adam Tinworth
community

B2B Blog Traffic versus Nationals Blog Traffic Members Public

I’ve always assumed that, by nature of being from niche B2B titles, our blogs were significantly less popular than those from national newspapers. And then I saw a story on journalism.co.uk reporting on The Times’ blogs and their traffic figures [http://blogs.journalism.co.uk/editors/2008/

Adam Tinworth
Adam Tinworth
Blogging

Measuring Engagement, Measuring Conversation Members Public

File this under “how did I miss this?”:Alec Cochrane, one of our web analytics gurus at RBI has been blogging for a little while now. [When Can I Stop](http://www.whencanistop.com/) is of the “occasional post, but in great depth” school of blogging, but gives a real

Adam Tinworth
Adam Tinworth
conversation

Fuel Protests and Traffic Members Public

Our big traffic winner for last week? [Biglorryblog reporting on the fuel protests](http://www.roadtransport.com/blogs/big-lorry-blog/2008/06/truckers-fuel-protest-in-londo-1.html): ![BLB: Fuel protests](https://i2.wp.com/www.onemanandhisblog.com/content/images/2008/06/IMG_1777.jpg?resize=448%2C336) We really must get a nice design

Adam Tinworth
Adam Tinworth
biglorryblog

Performance-related Pay For Journalists and Unofficial Blogging Members Public

Online, we have the ability to see directly what overall contribution journalists are playing to the success of a publication. It’s fairly logical that any company would seek to give greater rewards to its best performers, and encourage others to respond more closely to user needs. The “one shot”

Adam Tinworth
Adam Tinworth
Blogging

Thoughts from The Tuttle Club Breakfast Members Public

[http://www.onemanandhisblog.com/pics/2008/IMG_0358.html] I’ve just left today’s [Tuttle Club](http://londonsocialmediacafe.pbwiki.com/Tuttle+Club+Breakfast) (or should that be Social Media Café?) [Breakfast](http://londonsocialmediacafe.pbwiki.com/Tuttle+Club+Breakfast), held at the rather lovely [One Alfred Place](http://www.onealfredplace.

Adam Tinworth
Adam Tinworth
lloyd davis

Alexa Comes To Firefox. At Last. Members Public

I’m never slow to criticise Alexa [http://www.alexa.com/], a site which provides web site ranking based on a toolbar that is only available to Internet Explorer users on a PC. Why, that’s not going to distort the results at all, is it? Fundamentally, I find the

Adam Tinworth
Adam Tinworth
alexa