B2B Blog Traffic versus Nationals Blog Traffic

Adam Tinworth
Adam Tinworth

I’ve always assumed that, by nature of being from niche B2B titles, our blogs were significantly less popular than those from national newspapers. And then I saw a story on journalism.co.uk reporting on The Times’ blogs and their traffic figures. Here’s the graph:

Times Blogs StatsBased on those figures, and comparing month-for-month, our best blogs would sit comfortably amongst the middle of them.

I feel much better now.

Bloggingblogsjournalist blogsmetricsnational newspapersPublishingThe Times
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.