Measuring Engagement, Measuring Conversation

Adam Tinworth
Adam Tinworth

When Can I Stop?

File this under “how did I miss this?”:
Alec Cochrane, one of our web analytics gurus at RBI has been blogging for a little while now. [When Can I Stop]( is of the “occasional post, but in great depth” school of blogging, but gives a real insight into the sort of thought processes we’re going through when measuring our success (or not) on the web.
His recent post, [Engagement is Conversation]( is well worth a look.
Now, if only I could wean my colleagues off starting their personal blogs on Blogger…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.