Talking Metrics

Adam Tinworth
Adam Tinworth

image1839210975.jpgWe’re in the first stages of doing some thinking about how to genuinely measure engagement on our sites, and we’re kicking off with a meeting arranged by Mr Rogers. Mr Cochrane, our analytics gearhead, is presenting some ideas of what can be measured, but it feels like we have a long way to go.

However, I’m insanely glad we’re having the conversation…

And yes, I do have my feet up on that table. I have a reputation to maintain, dammit.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.