monetisation
Buzzfeed doubles UK video production office Paid Members Public
Jessica Davies [http://digiday.com/publishers/inside-buzzfeeds-uk-hiring-spree-staff-international-branded-video-hub/] : > BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video. The goal: to
The problem with ad blocker blocking Paid Members Public
Here’s a photo of my morning workstation: On the left, my iPad happily showing a news story about the presidential debates from last night – and the #kenbone hashtag [http://deadline.com/2016/10/ken-bone-emerges-as-winner-of-hillary-vs-donald-ii-1201833855/] in particular. On the right, my MacBook Pro showing the same story – except it’s
High reach numbers: a dangerous seduction Paid Members Public
Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they
Viral videos: financial reality trumps ethics? Paid Members Public
What happens when you have a video go seriously viral [http://www.bbc.com/news/blogs-trending-37222375]? > A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage,
The problem with volume churnalism for you Paid Members Public
Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate
Incisive Media decides to block the ad blockers Paid Members Public
Incisive Media plans on blocking ad-blockers in the New Year [http://digiday.com/publishers/incisive-media-become-second-u-k-publisher-ban-ad-blocker-users/] > The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other
Makes pennies, destroys brands Paid Members Public
> Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P [https://t.co/nFEm7mNA5P] — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 [https://twitter.com/JasonHirschhorn/status/675768830484873216?ref_src=twsrc%5Etfw] There are good and bad varieties of these “news
The company that makes money from everyone's viral videos Paid Members Public
A day at work watching YouTube videos [http://www.wired.com/2015/08/jukin-media/]: > A guy in a hamster suit falling over at a children’s birthday party also gets the nod. It reminds him of a video his company approved a few weeks ago—Bugs Bunny and Daffy
