What happens when you have a video go seriously viral?

A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage, many of them offering money for an exclusive deal. She signed a contract with one of them, a company called ViralHog. That agreement meant that Kim was no longer deluged with direct requests for the footage – ViralHog took on the job of fielding them. It also earned Kim “tens of thousands” of dollars, she says.

Ethics get steamrollered by reality: someone will make money off the video – it might as well be the person who recorded it. But they need assistance to do so.