Viral videos: financial reality trumps ethics?
What happens when you have a video go seriously viral?
A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage, many of them offering money for an exclusive deal. She signed a contract with one of them, a company called ViralHog. That agreement meant that Kim was no longer deluged with direct requests for the footage – ViralHog took on the job of fielding them. It also earned Kim “tens of thousands” of dollars, she says.
Ethics get steamrollered by reality: someone will make money off the video – it might as well be the person who recorded it. But they need assistance to do so.
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media