virals

Viral videos: financial reality trumps ethics? Members Public

What happens when you have a video go seriously viral [http://www.bbc.com/news/blogs-trending-37222375]? > A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage,

Adam Tinworth
Adam Tinworth
ethics

How journalists behave when your video goes viral Members Public

How journalists behave when your video goes viral [http://www.bbc.co.uk/blogs/collegeofjournalism/entries/c9b6250d-6557-4968-b0ce-e6eef3e04dfb] Journalist Marc Settle found his video suddenly of great interest to a wider new media than just his employer, the BBC: > Broadly, their behaviour fell in to one of three categories: a)

Adam Tinworth
Adam Tinworth
aggregation

Influence and power in the age of the YouTube celebrity Members Public

YouTube celebrities – like comicbookgirl19 [http://www.comicbookgirl19.com] above – are the fastest growing media stars of our age, yet a group much of the mainstream media seems utterly unaware of. There’s an interesting piece arguing that female YouTube celebrities have greater influence [http://adage.com/article/digital/female-youtube-stars-carry-clout-mainstream-celebs/301119/

Adam Tinworth
Adam Tinworth
creativity

The company that makes money from everyone's viral videos Members Public

A day at work watching YouTube videos [http://www.wired.com/2015/08/jukin-media/]: > A guy in a hamster suit falling over at a children’s birthday party also gets the nod. It reminds him of a video his company approved a few weeks ago—Bugs Bunny and Daffy

Adam Tinworth
Adam Tinworth
business models

TED Talk from the year 2023 Members Public

This is marvellous: It’s a piece of marketing for Ridley Scott’s forthcoming Prometheus (a prequel, of sorts, to the Alien movies). I do hope that TED talks are this cool in 11 years…

Adam Tinworth
Adam Tinworth
marketing

Why Videos Go Viral Members Public

Bear this in mind next time someone tries to sell you viral video production services: [via Lee Smallwood [https://plus.google.com/100034828195835575273/posts/KUFkkoArQu6]]

Adam Tinworth
Adam Tinworth
video

Tweeting a Mountain out of a Molehill Members Public

Oh, oh so that’s what the whole Friday / Rebecca Black twitter [http://feedproxy.google.com/~r/socialtimes/~3/NcwehRdJgww/] business is about. There are times when Twitter completely embodies the phrase “making a mountain out of a molehill”.

Adam Tinworth
Adam Tinworth
community

OK Gone Members Public

Love this: OK Go ditches record label [http://www.fastcompany.com/1578965/ok-go-ditches-record-label-after-very-public-tussles-over-youtube-embedding-rights] because they won’t allow embedding of music videos. If you publisher won’t promote you properly, why should you stay?

Adam Tinworth
Adam Tinworth
marketing