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Tweeting a Mountain out of a Molehill

Adam Tinworth

Adam Tinworth

22 Mar 2011

Oh, oh so that’s what the whole Friday / Rebecca Black twitter business is about.

There are times when Twitter completely embodies the phrase “making a mountain out of a molehill”.

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Two-part illustration: newspaper trees burn in wildfire while digital plants rise from ashes, symbolising media rebirth.

Journalism isn’t dying

The crumbling edifice of traditional media means the growth of emerging media is more important than ever.

09 Feb 2026
Life is not a football game

Life is not a football game

And an audience is not a tribal fanbase.

28 Jan 2026
An AI-generated image of a 100% human content sticker on a magazine

The real AI Opportunity

In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity

27 Jan 2026
Illustration of a 1970s British newsreader in a brown suit reading papers at a desk. The background features the text "AUDIENCE UPDATE" in a retro font, flanked by a globe and plants.

Navigating the shifting sands of audience strategy

A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.

22 Jan 2026
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