Incisive Media decides to block the ad blockers
Incisive Media plans on blocking ad-blockers in the New Year
The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other titles such as subscription-based financial brand Risk, seeing 10-15 percent of traffic affected.
The ad-blocking arms race is officially underway.
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