monetisation

The problem with ad blocker blocking Members Public

Here’s a photo of my morning workstation: On the left, my iPad happily showing a news story about the presidential debates from last night – and the #kenbone hashtag [http://deadline.com/2016/10/ken-bone-emerges-as-winner-of-hillary-vs-donald-ii-1201833855/] in particular. On the right, my MacBook Pro showing the same story – except it’s

Adam Tinworth
Adam Tinworth
ad blockers

High reach numbers: a dangerous seduction Members Public

Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they

Adam Tinworth
Adam Tinworth
antony mayfield

Viral videos: financial reality trumps ethics? Members Public

What happens when you have a video go seriously viral [http://www.bbc.com/news/blogs-trending-37222375]? > A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage,

Adam Tinworth
Adam Tinworth
ethics

The problem with volume churnalism for you Members Public

Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate

Adam Tinworth
Adam Tinworth
brand content

Incisive Media decides to block the ad blockers Members Public

Incisive Media plans on blocking ad-blockers in the New Year [http://digiday.com/publishers/incisive-media-become-second-u-k-publisher-ban-ad-blocker-users/] > The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other

Adam Tinworth
Adam Tinworth
ad blockers

Makes pennies, destroys brands Members Public

> Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P [https://t.co/nFEm7mNA5P] — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 [https://twitter.com/JasonHirschhorn/status/675768830484873216?ref_src=twsrc%5Etfw] There are good and bad varieties of these “news

Adam Tinworth
Adam Tinworth
branding

The company that makes money from everyone's viral videos Members Public

A day at work watching YouTube videos [http://www.wired.com/2015/08/jukin-media/]: > A guy in a hamster suit falling over at a children’s birthday party also gets the nod. It reminds him of a video his company approved a few weeks ago—Bugs Bunny and Daffy

Adam Tinworth
Adam Tinworth
business models

Content Blockers: a warning, not an apocalypse Members Public

MG Seigler makes a good point about the content blocker panic [https://500ish.com/your-right-to-write-8ac06bedc945]: > Having downloaded and installed one myself (Peace), I can say with a good amount of certainty that the likelihood of “regular” users picking these apps up en masse is nearly nil. Not only is

Adam Tinworth
Adam Tinworth
ad blockers