audioboo
How a social media company dumped the "social"
When Audioboo became Audioboom, it dropped the social content creator [http://www.pcauthority.com.au/News/413205%2Caudioboom-the-internet-radio-company-doing-something-different.aspx] The shift from Audioboo to Audioboom was more than a name change – it was an abandonment of the original users: > “The issue was probably quite fundamental,” Proctor says when asked