SEO
Posts about search engine optimisation
Non mobile-friendly sites are about to take a Google search hit Paid Members Public
When you Google your site do you see something like this? Let’s make that a little clearer: If you don’t, you have a problem. As of 21st April 2015 (the day this post is being published), Google isn’t just highlighting mobile-friendly sites in search results – it’s
Can Mark Wright Climb Online? The Apprentice winner quizzed Paid Members Public
I’m not a reality TV viewer, but the fact that the winner of the last series of The Apprentice claimed to be an SEO and digital expert brought Mark Wright [http://www.bbc.co.uk/programmes/articles/1wXsJlF8qr2RhCBWd5tCHdJ/mark-wright] onto my radar – mainly through the mocking he received on
How Google helped Buzzfeed catch the social media bug Paid Members Public
There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,
The 3 Deadly SEO Sins of News Organisations Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2014/09/bing-it.jpg] I am something of an accidental SEO trainer. It all came about because of a phone call from Sarah Marshall [https://twitter.com/SarahMarshall], a little over two years ago – but it has been an unexpected and
An e-mail arrives… Paid Members Public
An e-mail arrives… > Hello , Hi there. Why the space before the comma? > we would like to support your portal by placing a PR article of our valuable client on your web. How on earth does putting PR puff on my “portal” or “web” support me, exactly? Plus: capital
Google announces mercy killing of guest blogging Paid Members Public
[http://www.onemanandhisblog.com/archives/assets_c/2014/01/8706796388_87665496e1_h-3472.html] Once upon a time, when the digital world was young and full of idealism, people would occasionally guest post on other people’s blog, to comment on something they didn’t normally write about, or to bring
The core difference between search and social Paid Members Public
Interesting column from John Gapper in the FT today. Here he’s talking about Jonah Peretti [http://www.ft.com/cms/s/0/05c084ae-69cc-11e3-89ce-00144feabdc0.html], founder of Buzzfeed: > His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by
No demand for Demand Media Paid Members Public
The dolorous fate of Demand Media [http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall-of-demand-media-1200914646/] : > Changes in Google’s search algorithms have twice hammered the young company in recent years, leaving its few brands that managed to get significant marketplace traction, including eHow.com and Livestrong, hemorrhaging traffic. Now Demand’s
