On guest blogging and Google

Adam Tinworth
Adam Tinworth

Matt Cutts weighs in:

So, the basic message is “if you’re going to do this write/accept, good, rich original content, don’t just churn out shoddy content to multiple sources”. Put some genuine effort in – get the reward. This is a simple idea, and yet so many people still insist on trying to cheat the system.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.