Posts about search engine optimisation
Plus the growing evidence that AI chat search is far from ready for prime time, and some great reads on both how ChatGPT actually works and what’s behind “hot, lonely women” catfishing scams
Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
As if Monday couldn’t get any worse, here’s a video interview with me about newsletters…
Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie?
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…
Beware emails offering free posts. The cost might be much higher than you think…
Another week, another economic crisis. But in other news, local politicians are getting more overtly disdainful of journalists, and big news sites are taking a serious SEO hit. Let's dive in…
Google is rolling out a major new update, Facebook is killing its most useful tool, and we remember a genuine magazine pioneer.
