SEO
Readers Write: on ChatGPT search, Twitter changes and Mastodon Ice Cubes
Thoughts from the lovely OM&HB community about types of search, the impact of Twitter’s changes — and a freebie Mastodon app.
SEO
(115)Posts about search engine optimisation
X (Twitter)
Why the Twitter road crash is more serious than you think
Plus the growing evidence that AI chat search is far from ready for prime time, and some great reads on both how ChatGPT actually works and what’s behind “hot, lonely women” catfishing scams
Google’s Bard sings a song to welcome the second age of search
Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?
Publishing
Four things publishers should give up in 2023
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
Why newsletters are just getting started
As if Monday couldn’t get any worse, here’s a video interview with me about newsletters…
Journalism’s year of chaos continues
Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie?
Google versus AI copy: fight!
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…
SEO
The case against guest posting
Beware emails offering free posts. The cost might be much higher than you think…
local journalism
A little respect (just a local bit)
Another week, another economic crisis. But in other news, local politicians are getting more overtly disdainful of journalists, and big news sites are taking a serious SEO hit. Let's dive in…