The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.
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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.
The sad and dolorous fate of "engagement" Paid Members Public
The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.