social media optimisation

The predictable villain at the heart of digital media's woes

For all the discussion about venture capital, and ad rates, and other scapegoats for tough time digital media's going through - a familiar company carries some of the blame.

Do people read what they share and like on Facebook?

Going native with social media content

How Google helped Buzzfeed catch the social media bug

Teasing the clickthrough, visually

Gawker plumbs the Facebook traffic valley

Facebook: pay for eyeballs or get social

Steven Gradidge: when SEO and social media hug - in a gym

Social is a search strategy