Social is a search strategy

Adam Tinworth
Adam Tinworth


“Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a phone conversation ahead of his on-stage interview at our Mashable Connect conference in Orlando, Fla. last weekend. “Truly [our writers] are not really thinking about SEO anymore. Now it’s about how we can spin a story so that it goes viral.”

Of course, writing for social is an SEO strategy, as social is an increasingly strong signal in search.

Incidentally, I’m leading an SEO for Journalists course with You might want to come. 🙂

search enginesSEOSocial Mediasocial media optimisation

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.