Social Media
Social posts that still do #numbers
Get your social posts right, and they can still do the business, even on Facebook.
audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?
Social Media
Social Media, chat apps and journalism: people's news discussions are becoming private, not public
Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?
Social Media
“Spray and Pray” is not a viable social media strategy for newsrooms
There are too many social platforms now, so you need to have intelligent focus to make the most of them.
Facebook never loved journalism. It’s time to break up.
The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…
social media strategy
Finding The Economist's social media voice
Zanny Minton Beddoes, editor of the Economist [http://www.theguardian.com/media/2016/may/29/economist-zanny-minton-beddoes-digital] : > We have to be ourselves in social media. What does it mean to be the Economist on social media? I think a lot of what is characteristic of the Economist, its brevity and
engagement
Facebook engagement plummeting: the free ride is over
Facebook engagement around publisher content is falling rapidly [https://www.newswhip.com/2016/05/facebook-engagement-restructure/#BB7I7PKc8u3Ry7p7.99] : > There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital
buzzwords
Buzzwording your way to irrelevance
Johnston Press has clearly mastered the art of buzzwording [https://www.journalism.co.uk/news/6-opportunities-for-publishers-on-social-media-from-johnston-press/s2/a564844/] more than it has the art of social media: > “Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is