social media strategy

Social posts that still do #numbers Members Public

Get your social posts right, and they can still do the business, even on Facebook.

Adam Tinworth
Adam Tinworth
Social Media

Meaningful Audience Growth in the Social Age Members Public

With the perception that social and search traffic is on the slide, what should audience teams do now?

Adam Tinworth
Adam Tinworth
audience strategy

Social Media, chat apps and journalism: people's news discussions are becoming private, not public Members Public

Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?

Adam Tinworth
Adam Tinworth
Social Media

“Spray and Pray” is not a viable social media strategy for newsrooms Members Public

There are too many social platforms now, so you need to have intelligent focus to make the most of them.

Adam Tinworth
Adam Tinworth
Social Media

Facebook never loved journalism. It’s time to break up. Members Public

The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…

Adam Tinworth
Adam Tinworth
Facebook

Finding The Economist's social media voice Members Public

Zanny Minton Beddoes, editor of the Economist [http://www.theguardian.com/media/2016/may/29/economist-zanny-minton-beddoes-digital] : > We have to be ourselves in social media. What does it mean to be the Economist on social media? I think a lot of what is characteristic of the Economist, its brevity and

Adam Tinworth
Adam Tinworth
social media strategy

Facebook engagement plummeting: the free ride is over Members Public

Facebook engagement around publisher content is falling rapidly [https://www.newswhip.com/2016/05/facebook-engagement-restructure/#BB7I7PKc8u3Ry7p7.99] : > There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital

Adam Tinworth
Adam Tinworth
engagement

Buzzwording your way to irrelevance Members Public

Johnston Press has clearly mastered the art of buzzwording [https://www.journalism.co.uk/news/6-opportunities-for-publishers-on-social-media-from-johnston-press/s2/a564844/] more than it has the art of social media: > “Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is

Adam Tinworth
Adam Tinworth
buzzwords