social media strategy
Meaningful Audience Growth in the Social Age Paid Members Public
With the perception that social and search traffic is on the slide, what should audience teams do now?
Social Media, chat apps and journalism: people's news discussions are becoming private, not public Paid Members Public
Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?
“Spray and Pray” is not a viable social media strategy for newsrooms Paid Members Public
There are too many social platforms now, so you need to have intelligent focus to make the most of them.
Facebook never loved journalism. It’s time to break up. Paid Members Public
The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…
Finding The Economist's social media voice Paid Members Public
Zanny Minton Beddoes, editor of the Economist [http://www.theguardian.com/media/2016/may/29/economist-zanny-minton-beddoes-digital] : > We have to be ourselves in social media. What does it mean to be the Economist on social media? I think a lot of what is characteristic of the Economist, its brevity and
Facebook engagement plummeting: the free ride is over Paid Members Public
Facebook engagement around publisher content is falling rapidly [https://www.newswhip.com/2016/05/facebook-engagement-restructure/#BB7I7PKc8u3Ry7p7.99] : > There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital
Buzzwording your way to irrelevance Paid Members Public
Johnston Press has clearly mastered the art of buzzwording [https://www.journalism.co.uk/news/6-opportunities-for-publishers-on-social-media-from-johnston-press/s2/a564844/] more than it has the art of social media: > “Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is
