One Man & His Blog

Buzzwording your way to irrelevance

Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media:

“Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is “to get the virality started”.

That sound you can hear is me banging my head repeatedly against my desk.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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