Buzzwording your way to irrelevance

Adam Tinworth
Adam Tinworth

Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media:

“Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is “to get the virality started”.

That sound you can hear is me banging my head repeatedly against my desk.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.