Buzzwording your way to irrelevance
1 min read

Buzzwording your way to irrelevance

Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media:

“Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is “to get the virality started”.

That sound you can hear is me banging my head repeatedly against my desk.

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