Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Twitter hires Storyful founder Mark Little Paid Members Public
Smart move by Twitter [http://www.theguardian.com/media/2015/nov/10/twitter-hires-storyful-founder-for-senior-international-role] : > Mark Little, the founder of News Corp owned social news agency Storyful, has been hired as a senior executive across Twitter’s international operation. Few people have been as successful in recognising the potential of combining
Facebook and publishers: live by the algorithm, die by the algorithm Paid Members Public
As anyone who has been trained by me of late will know, Facebook is the 1000lb gorilla in the traffic generation game right now. It’s been steadily rising as a percentage of traffic referrals to publisher sites, and it by far blows away all other forms of social media.
Is Twitter conversation or publication? Paid Members Public
How Twitter went bad [http://www.theatlantic.com/technology/archive/2015/11/conversation-smoosh-twitter-decay/412867/] : > In other words, on Twitter, people say things that they think of as ephemeral and chatty. Their utterances are then treated as unequivocal political statements by people outside the conversation. Because there’s a kind
Twitter: change the culture, change the platform Paid Members Public
Emily Bell on the consequences of replacing Twitter’s stars [http://www.theguardian.com/media/2015/nov/08/twitter-heart-wrong-beat] – “favourites” – with hearts – “likes”: > I found myself not bookmarking, as I would have done a day earlier, a horrifying image retweeted by journalists depicting men using phones to film a
Why does The Telegraph want social and search specialists? Paid Members Public
Slightly baffling post on Guido today [http://order-order.com/2015/10/22/telegraph-hacks-fury-at-buzzfeed-isation-of-content/] : > The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be
Life in the Kremlin's troll farm Paid Members Public
Some fascinating reporting on Russia's misinformation operations, and how they aim to influence elections…
The social media election that wasn't Paid Members Public
Dr Bart Cammaerts of the LSE [http://blogs.lse.ac.uk/polis/2015/05/12/did-britains-right-wing-newspapers-win-the-election-for-the-tories-spoiler-alert-probably-not-guest-blog/] : > What is clear, however, is that social media have had no or very little impact at all. The hashtag #Milifans and the nearly 10 million followers of comedian Russell Brand did not make
