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#b2bhuddle : Nick Garner on social proof and the zero moment of truth Members Public

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Nick-at-%23B2BHuddle.jpg] Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty.

Adam Tinworth
Adam Tinworth
B2B

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Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.