The Pooh Sticks World Championship

Adam Tinworth
Adam Tinworth

I don’t know whether I should be delighted or horrified that the BBC is devoting resources to covering the World Pooh-Sticks Championship when we’re on the brink of war. On the other hand, I am hugely amused that the Australians beat the Brits in the team event. Don’t they always?


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.