Labour Reaches Out To Bloggers

Adam Tinworth
Adam Tinworth

In the aftermath advance of its much-as-expected drubbing in the local elections Slightly Ageing Labour is reaching reached out to its loyal bloggers:

During the week I was one of a number of bloggers who went to the first of what the Labour Party say they hope will be a regular series of briefings for Labour bloggers.
I think its fair to say that the Party doesn’t quite know what to make of us, or this medium.

They know we’re out here and they’ve all heard of the right wing bloggers that trade on gossip and a relationship with the mainstream media but by and large we’re below the radar.

So this move is experimental, seeing how we react to each other and what sort of relationship can be developed.

I’m very glad to hear it. And I’ll be watching to see if something interesting comes of it over the next few months.

Update: Antony Mayfield has done some research on links to the various political parties’ blogging homes which gives some interesting context on this.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.