Apple's Idiotic Decision of the Day

Adam Tinworth
Adam Tinworth

Via Mike Butcher‘s Twitter stream:

no wifi at apple iphone uk launch. What idiots

I really can’t believe that anybody seriously arranged a press event, particularly a tech press event, without giving free WiFi access for the hack. Liveblogging has become such a big part of the coverage of launches that this is just foolish.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.