Internal Blogging & Digital Journalism Lessons
two lessons from a busy day:
First of all, as I comb my e-mails for details of Movable Type problems and bugs past, I really wish I’d been keeping an internal blog from the start. Then I could just click the “server issues” tag and have a handy list to print out and give to the testers.
Secondly, I’ve realised just how much of a mental re-engineering needs to go on for journalists to adapt to the Web 2.0 age. Traditional publishing fundamentally had one process: research, write, edit, publish. Online journalism provides us with a range of tools, so you still research, but then you pick whichever medium best suits the story: text (long or short form), image, audio, video (streamed or recorded and edited). So, instead of a linear production workflow, you actually have a branching one, with critical choices to be made. And then you start factoring in interactive media, and the complexity goes up another level. That’s a huge, huge change in the job. No wonder it takes time to enthuse people about this.
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.
Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media