We’re doing lots of work on video at RBI in the moment, much of it shepherded by Andrew. One recurring theme we here is how we need to do really high quality stuff – and usually they mean technical quality rather than content quality.
Our highest trafficked blogger – Flight’s [Flightblogger](http://www.flightglobal.com/blogs/flightblogger/) – proves how much of a nonsense that attitude can be, by providing his readers with something done [using the built-in webcam on his laptop](http://www.flightglobal.com/blogs/flightblogger/2008/05/flightblogger-office-hours.html):
Update: Charlie Beckett expresses exactly what I’m trying to say here about [video formats](http://www.charliebeckett.org/?p=657):> Stop doing that thing where you try to create a sumptiously produced theatrical experience called studio-based news. Give me something more like [Rocketboom](http://www.rocketboom.com/vlog/). Give me content not packaging.