Why Access Is No Longer Journalists' Advantage

Adam Tinworth
Adam Tinworth

I recently nicked this image off Lloyd’s blog for a presentation to show just how much journalism is changing:

Blogger PassOne of the key advantages that many journalists cite to me that they have over bloggers is access – access to events, to key figures, and so on. Yet, when bloggers are getting accreditation for major events like the London G20 Summit, you *know *the media landscape has shifted. Bloggers have access, too. What else do you bring to the table, journalists?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.