All We Have Left: Skill

Adam Tinworth
Adam Tinworth

Interesting conclusion to a post about a story the traditional media failed to cover:

I would also point out one thing which I am sure will be missed by the “Old Media is indispensable” faction, which is that there is no need for any of these amateurs to ever do any journalism again. It is, in my view, very likely that they won’t. It will be other amateurs who do and that is a key unappreciated strength of this thing, that each story can be done not by someone who gets assigned to go through the motions, but by a small set of people passionate about that particularly issue.

Journalists had three things going for them in the traditional media age: time, skills and access to distribution.

We’ve lost two of those. In aggregate, the general public and bloggers in particular have more time available that all traditional journalists put together. And access to distribution is available to anyone with a computer or mobile phone and an internet connection.

So, what can we do with skill, where the other two aren’t the defining factor?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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