To LiveBlog or LiveTweet?

Adam Tinworth
Adam Tinworth

I’ve been tweeting since late 2006, and I’m pretty happy with how
Twitter fits into my overall publishing stream. It’s an important part
of it, as a quick glance at my Activity Stream
will demonstrate, but it’s not the be-all-and-end-all of event
coverage. Here’s my formula: tweet key ideas, but do your live coverage
on a blog, and tweet a link to it. And that’s what I’ve done at Web 2.0
, and Le Web and NewsInnovation and numerous other events. That way,
people who are interested can keep an eye on the post that’s being
updated, and those who aren’t don’t have to deal with dozens of uninteresting tweets which lack any form of useful context.

The real time web is important, and significant.
But that doesn’t mean that the old web, the archived, static web, isn’t still of value. Twitter coverage is dispersed, and fades away as the moment
passes. Archive content has real utility as reference and grist for the
conversational mill in the weeks that follow. There’s no harm in
keeping an eye on the past and the future as we bathe in the endless
flow of the now.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.