Why You Need Comments on Your News

Adam Tinworth
Adam Tinworth

Any news organisation that’s serious about being accurate needs to read the tale of BBC woe Paul Bradshaw spins. Here’s the money quote:

Of course having comments on the story would have allowed this discussion to take place in public, from the start, and provide readers of the article with some critical context, turning a single-source ‘He Said’ article into a ‘He Said-She Said’ piece at the very least. That’s a technical issue that is being addressed, but in the meantime the BBC brand suffers.

But you should really read the whole thing…


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.