One Man & His Blog

An Alternative Future for Journalists

There’s no doubt that the number of traditional journalism jobs is shrinking, and shrinking fast. I struggle to think of a single publishing company that hasn’t had layoffs or title closures in the last few years.There is, suggests David Meerman Scott of the WebInkNow blog, an alternative:

You went to J-school to learn how to tell a story in words and images. Yes, the employers who traditionally hired your skills are shrinking fast. But there is an entirely new world out there for you to consider. Please keep an open mind about this.

I’m not talking about PR and media relations here. This isn’t about writing press releases and trying to get your former colleagues to write or broadcast about you. Instead, I’m talking about creating stories as you are now, but for a corporation, government agency, nonprofit, or educational institution instead.

The pay wall is a vision of the past, a retreat to a model that looks all but identical to the print days. It is a gamble on structural stasis through a change of medium. This is an alternative vision, one of complete disruption, of businesses that use journalism, but who monetise and exploit it in totally different ways. 
Is there a middle path?
[via [Joanna Geary](http://twitter.com/timesjoanna/status/11365822203)]
[![Reblog this post [with Zemanta]](https://i2.wp.com/www.onemanandhisblog.com/content/images/2010/03/reblog_c.png?w=960)](http://reblog.zemanta.com/zemified/e7538381-fea8-4b23-bfa6-1eb034eeeecf/ "Reblog this post [with Zemanta]")

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


Comments

Sign up or Sign in to join the conversation.