Morning Coffee Reading - 22 March 2010

Adam Tinworth
Adam Tinworth

Mainly to save me from losing them when my old PC is taken away and humanely destroyed, to be replaced by a brand new PC to drive my mad…

- [Social software doesn’t really matter]( – As social technology goes more mainstream, we need to focus less on the technology (and especially brand warfare) and more on the people - [Your New Community Won’t Change Its Habits]( – A nice articulation of the key reason why your new community software won’t stop people using Facebooki and its ilk. 
And this video has been embedded everywhere – but it’s worth watching if you haven’t seen it yet:
communitycommunity managementPublishingSocial Mediasoftware

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.