1 min read

Morning Coffee Reading - 22 March 2010

Mainly to save me from losing them when my old PC is taken away and humanely destroyed, to be replaced by a brand new PC to drive my mad…

- [Social software doesn’t really matter](http://www.headshift.com/blog/2010/02/social-software-doesnt-really.php) – As social technology goes more mainstream, we need to focus less on the technology (and especially brand warfare) and more on the people - [Your New Community Won’t Change Its Habits](http://blog.angelaconnor.com/2010/03/06/your-new-community-wont-change-habits/) – A nice articulation of the key reason why your new community software won’t stop people using Facebooki and its ilk. 
And this video has been embedded everywhere – but it’s worth watching if you haven’t seen it yet: