news:rewired: Peter Bale of Microsoft UK

Adam Tinworth
Adam Tinworth

Liveblogging: errors and typos likely

Peter Bale of Microsoft UK, whose building we’re sitting in is kicking off the conference, and he’s promised us it won’t just be a product pitch.

Why are we doing this? For the audience. Within the UK audience there are many niches, some of which are very broad and deep.

He’s given us some decent examples of using photo journalism and Microsoft tools like Bing maps and Photosynth to tell stories. And he’s reminded us that this is a terrible time to be an average journalist hiding behind a corporate machinery.

He highlights Josh Halliday, a student journalist who has built his own brand, Jemima Kiss, Robert Andrews and Will Perrin.

More of a potted “stuff that’s happening in journalism” talk than a strong agenda setter for a day on niche journalism, but a few ideas in his speech worth revisiting.

Location:A302,London,United Kingdom


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.