business What Really Drives People? Adam Tinworth Adam has been a blogger for over 15 years, and a journalist for more than 20. He currently works as a consultant and trainer, helping people do better online journalism. More posts by Adam Tinworth. Adam Tinworth 24 Jun 2010 • 1 min read Everyone working in journalism and social media is aware of the problems and conflicts around changing working practices. I think this video has some surprising – and useful – lessons for us.