Buttoning Up Our Blogs

Adam Tinworth
Adam Tinworth

The observant might have noticed the arrival of the new, official, Tweet button and a more compact Facebook Like button on this here blog a few days ago. I tend to use OM&HB as a testing ground for things we could roll out onto our blogs at RBI, and in that spirit, I added the buttons to one of the lower traffic Caterer blogs, just to see how it went.

As it turns out, not too bad at all:

Tweet and Like buttons on an RBI blog

Admittedly, the fact that it was a post about the mighty Pizza Burger (mmmm…Pizza Burger) probably helped.

(Aside: One of the handy things about running our blogs on Movable Type is the ease of dropping stuff like this into the templates and republishing, just changing one of the hundreds of blogs we run off the same install. Tempting and lovely though the plugin route is, it involved testing, rolling it out to the pool of servers, updating it, and warning everybody publishing blogs off the server pool that a new plugin is going in. )

Over the next couple of weeks, I’ll be offering the buttons to each of our markets, and it’ll be interesting to see how much effect they have, if any, on traffic volumes. Everyone seems to be using them these days, but do they really have an impact?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.