I’m down in Brighton for dConstruct, a conference I’ve heard plenty about over the years, but never actually managed to attend. And so far, it’s proving an interesting morning. It’s certainly challenging some of the preconceived notions I see in play in the way we build websites. Brendan Dawes (right) has just given a great talk called “Boil, Simmer, Reduce”, which led on nicely from Marty Neumeier‘s talk emphasising the need to move beyond a comfort zone fo wholesale acceptance and user-testing approval to truly innovate. The first two parts of Dawes’ talk were issues I have a low-level awareness of, but easily let go of in the stress of the average day. There is a need to draw in information and inspiration from outside sources, and relect on the ideas that come from that process – and reflect again as you start drawing on those concepts while you’re working on projects.
I’ve noted a trend in blog design in recent years, where the growth in columns from two to three is rolling back to two – or ever one. (Note the simplified look of currybet, for example) In a way, this whole thought process is pushing me back to the days of student newspapers, Macs and Pagemaker, when most magazines used every font that they possibly could. I argued for keeping the typeface choice extremely limited and, seeing as I was editor, I won. I think we’re in a similar place with web functionality right now. Roll back the widgets, concentrate on the user journey and what they really want from the site.