On Social Commerce

Adam Tinworth
Adam Tinworth

This made me chuckle:

(A point made on one of the posts three years back was that Social Commerce was like your friend coming up to you at a pub or dinner party dressed in Coca Cola gear (or any other brand you care to name) and trying to recommend you buy it, knowing he gets paid for it, and wondering why the guy didn’t realise he was being a complete w*nker)
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.