A small plea (on behalf of my brother...)

Adam Tinworth
Adam Tinworth
[![My brother's just giving page](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/08/cycleboys-thumb-520x239-2023.png?resize=520%2C239)](http://www.onemanandhisblog.com/archives/assets_c/2011/08/cycleboys-2023.html)
A small request to both of OM&HB’s loyal readers. My younger brother, Mark, is setting off tomorrow to [cycle from London to Paris, to raise money for The Royal British Legion](http://www.justgiving.com/cedricpauwelsmarktinworth) (Help for Heroes before that existed…) If this is the sort of cause you feel you can support, or if the thought of a city boy torturing himself with a major physical challenge amuses you, feel free to sponsor him. 
At this point, the brave pair are around £1000 off their fund-raising target, so [any donations would be appreciated](http://www.justgiving.com/cedricpauwelsmarktinworth)…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.