One Man & His Blog

Free Starbucks WiFi = Local News Opportunity?

Yesterday, the news broke that Starbucks will start offering free WiFi in the UK. They’re not the first – you can get free WiFi in Caffe Nero already, for example – but the content partnership model they’ve followed in the US suggests some intriguing possibilities for local news publishers:

> Now, if I were any one of the major regional newspaper groups, I would be beating a path to the door of Starbucks to offer my, say, TrinityMirror (Cardiff) content for the ‘portal’ that has just opened up every time I open up my lap-top in a Cardiff Starbucks. > It’s a whole new way of finding your audience; that doesn’t involve them buying a copy of the local newspaper from the grizzled old vendor stood outside.
Any good reason why they shouldn’t follow Mr Waghorn’s suggestion?

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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